Our Story

Where Modern Minimalism Meets Accessible Elegance

KNWL was born from a simple observation: finding quality, minimalist jewellery shouldn't require navigating overwhelming jewellery shop windows or paying premium prices that put style out of reach. As someone with a background in marketing and design, I saw an opportunity to create something genuinely unique in an industry often focused on complexity over clarity.

The name KNWL comes from my surname, Knowles, but it represents something deeper - knowledge of what modern individuals truly want from their accessories. We believe in "no noise" jewellery - pieces that speak through their simplicity rather than shouting for attention. Whether you're just starting your journey into fashion accessories or you're a seasoned style enthusiast, KNWL offers an approachable entry point without compromising on quality.

Too many people feel intimidated by traditional jewellery shopping experiences. The fancy displays, overwhelming choices, and premium price points can make exploring personal style feel exclusive rather than inclusive. KNWL changes that narrative. We create minimalist jewellery that embodies modern elegance while remaining accessible to everyone - regardless of gender, budget, or style experience.

Our unisex designs aren't just about being gender-neutral; they're about creating pieces that resonate with strength and simplicity. When someone wears KNWL, we want them to feel pride - pride in their choice, pride in their style, and pride in supporting a brand that values accessibility over exclusivity.

We see KNWL as more than a jewellery brand - we're building a lifestyle and fashion movement. Our goal is to set jewellery trends that are both affordable and easy to recreate, proving that modern elegance doesn't require a premium price tag. From 18K gold-plated chokers to titanium steel chains, every piece is carefully curated to offer maximum impact with minimal fuss.

KNWL has big possibilities ahead. As a solo founder, every decision is intentional, and every profit goes directly back into growing the business. We're currently operating through carefully selected suppliers, but our ambition is to bring production in-house as we scale. This isn't just about building a business - it's about creating a sustainable brand that continues to make quality, minimalist jewellery accessible to everyone.

We're pioneers of modern elegance, shaping fine metals into timeless pieces that transcend fleeting trends. Whether you're layering our stainless steel chains or making a statement with our 925 silver rings, each piece is designed to integrate seamlessly into your life and style.

KNWL represents the belief that everyone deserves access to quality, thoughtfully designed jewellery without the noise, without the intimidation, and without breaking the bank. We're not just creating accessories - we're crafting confidence, one minimalist piece at a time.